奢侈品参考文献

奢侈品行业是一个充满活力和创新的领域，其涉及的内容广泛而丰富。以下是一些关于奢侈品行业的参考文献，涵盖了从市场趋势到品牌管理的各个方面。

Kapferer, J. N. (2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Kogan Page Publishers.

Okonkwo, U. (2009). Luxury Fashion Branding: Trends, Tactics, Techniques. Palgrave Macmillan.

Chevalier, M., & Mazzalovo, G. (2012). Luxury Brand Management: A World of Privilege. Wiley.

Dubois, B., & Laurent, G. (1994). Attitudes Toward the Concept of Luxury: An Exploratory Analysis. Psychology & Marketing, 11(6), 411427.

Vigneron, F., & Johnson, L. W. (1999). A Review and a Conceptual Framework of PrestigeSeeking Consumer Behavior. Academy of Marketing Science Review, 1(1), 115.

Han, Y. J., Nunes, J. C., & Drèze, X. (2010). Signaling Status with Luxury Goods: The Role of Brand Prominence. Journal of Marketing, 74(4), 1530.

Keller, K. L., & Lehmann, D. R. (2006). Brands and Branding: Research Findings and Future Priorities. Marketing Science, 25(6), 740759.

de Barnier, V., & ValetteFlorence, P. (2010). Marketing the Luxury Experience: Effective Strategies for Luxury Brands. Palgrave Macmillan.

Fionda, A. M., & Moore, C. M. (2009). The Anatomy of the Luxury Fashion Brand. Journal of Brand Management, 16(56), 347363.

Atwal, G., & Bryson, D. (2017). Luxury Brands in China and India. Palgrave Macmillan.

Palazzo, G., & Richter, U. (2005). CSR Business as Usual? The Case of the Tobacco Industry. Journal of Business Ethics, 61(4), 387401.

Dubois, G., & Paternault, C. (1995). Observations: Understanding the World of International Luxury Brands: The Dream Formula. Journal of Advertising Research, 35(4), 6976.

这些文献提供了关于奢侈品行业的深入理解，无论是作为学术研究的基础还是实践者的指导。希望这些参考文献能够为你提供有价值的信息。